Replacing LCD with Direct View Small Pitch LED digital signage for window display.We help retailers turn storefronts into high-impact digital experiences.Traditional LCD signage struggles under sunlight, wears out quickly, and limits visibility.
Digital signage has become a vital tool in marketing and advertising.
LED Digital displays can present dynamic content such as videos and animations which can capture 400% more views than a static display.
However, before you purchase and install digital signage, there are a few things you should know.
In this article, we will explore the important factors that must be considered before you install digital signage to ensure that your project goes smoothly and achieves its objectives.
Identify clearly what you want your digital signage to achieve before installing.
Know whether you are using the digital signage for commercial advertising, information display, or public service. Is this design about generating revenue or increasing the value of a service.
Before choosing your digital signage placement, you should understand your audience’s lifestyle, behavior and preferences. These details can help you place your signage in a location that captures attention and creates the most impact.
Choosing the type of content: static, animated or video content.
Keep the message clear and easy to understand, use pops of color and eye-catching designs.
Choose the frequency of display: a digital signage system can update the content displayed easily. You can create content loops by defining the length of time each content is shown and the rhythm of the loop.
LED billboards, digital totems, LED video walls, Digital menu boards, kiosks… Dynamic display solutions now take many forms.
Selecting suitable hardware ensures your signage can display your message in the way you want while meeting installation and technical demands.
For more information how to choose the right LED display, please review: How to Choose right LED Displays for Different Event Sites.
Hardware includes the type of display screens, corresponding mounts, cabling, and other installation aspects.
The ideal digital signage placement relies on your goals and objectives. Consider high-traffic areas, customer touchpoints, and locations with good visibility. Below are some digital signage placements:
Lobbies
Restaurant
Cafes
Information desks
Shopping mall
Elevator waiting areas
Airport
healthcare and government facilities
Foot traffic interchanges inside buildings
Building facades and entrances
The screen size choice depends on the size of the signage location. For instance, if the space is large, you can consider a large screen to make the message easier to read from afar. However, small digital signs may be ideal if the space is small.
You can manage and update the content shown on the digital display through the LED controlling software. You can select Synchronous system or Asynchronous LED Control System.
Cloud-based software is good for retailers with more than one location. You can easily update the content for all of your digital signage from a single place.
In some regions or industries, the installation of digital signage needs to comply with specific regulations and standards. Businesses must adhere to industry-specific regulations and local signage rules and obtain necessary permits or approvals before installing digital signage.
Conclusion
Before purchase your digital signage, considering above factors can help maximize your signage’s readability, visibility, and ability to engage your audience.
Contact us for more information or help with LED displays & digital signage solutions!
