Replacing LCD with LED digital signage— why we chose to focus on this market segment

In commercial display market, Direct View Small Pitch LED signage is emerging as the ideal upgrade to traditional LCD digital signage. Powered by advanced COB/SMD technology with pixel pitches ranging from P0.93 to P2, our LED screens deliver stunning clarity and vibrant visuals even at close viewing distances.

We have designed our LED signage in standard sizes (55″, 65″, 75″, 86″, 98″), closely matching traditional LCD digital signage dimensions. This allows for easy replacement and installation without changing existing infrastructure. The TV-like structural design provides sleek aesthetics while supporting multiple mounting and mobile deployment options — perfect for retail windows, digital advertising, and more.

LED vs. LCD – Know the Difference
Looking to upgrade your window displays? Fine-pitch direct-view LED displays use high-resolution LED panels (e.g., P1.53, P1.86), delivering sharp images, vibrant colors, and wide viewing angles. Unlike traditional LCD screens, LEDs are self-emissive—no backlight needed—offering higher brightness and contrast. They’re built for long-term use, with modular design for easy maintenance.

1，LED benefits

• Higher Brightness – Vibrant and visible for far distance

• Seamless Design – No bezels for a smooth viewing experience

• Cost-Effective – Energy-efficient, long-term performance

• Standardized Size – Easy replacement for LCD signage

• Modular & Customizable – Tailor to your needs  

2, LCD drawbacks

•      Limited brightness: LCDs struggle to maintain visibility in bright window settings.

•      Bezel lines: Multi-screen setups leave distracting lines that break up your content.

•      Narrow viewing angles: Visibility drops when customers view from the side.

•      Shorter lifespan: LCD panels LCDs are more likely to fail over time.

•      Glare issues: Reflections from sunlight or indoor lighting make screens hard to read.

3,  LED VS LCD

•      Pixel pitch：LED:0.9 – 10mm for far distances,   LCD: 0.5 – 0.6mm for close distance ,

•      High Contrast:  LED Typical 3000:1 ,  LCD 1500:1，

•      High brightness: LED 800-5500cd,   LCD: 250-1500cd，

•      Color Accuracy：LED wider color gamut, deeper blacks，LCD lighter blacks，

•      Reliability: LED 100,000 hours to half brightness，LCD Ranges from 30,000 – 50,000 hours ,

•      Power Consumption: LED More energy-efficient, LCD Less efficient due to the backlight

Direct View LED delivers stunning brightness, bold colors, and no visible seams. It looks sharper, lasts longer, and performs better in bright environments—like your store window. It’s a smarter way to show your message.

4, Cost-effective and long-term value

Investing in a DVLED might more expensive when compared to traditional LCD panels. But that’s just the initial cost. Due to their longer lifespan, they certainly make up for initial costs over time.

• Durability: Often outlasts conventional display technology

• Reduced energy consumption: Depending on the content and brightness control, direct view LEDs can be up to 75% more energy-efficient than LCD panels

• Minimum maintenance requirements: Thanks to its long-lasting components, the need for regular maintenance is reduced.

Our standard series:

Direct view led digital signage: Standard size (Near LCD TV dimensions): 55” | 65” | 75” | 86”

Vertical Window LED Posters (Slim & Elegant): 26× 38“ | 26× 51“ | 26 × 63“

Stretched LED Displays (For unique layouts):  50× 12.6“| 63× 19“ | 76 × 19“
Customized sizes available

LED digital signage is reliable and user-friendly; your message can be updated or changed any time as necessary. Turn your window into a high-impact advertising space ,Go with LED!